Digital Marketing Design

Fender Digital

*

Fender Digital *

Fender.com – Editorial & Digital Marketing Design

Designed artwork for Fender’s guitar education editorial series, supporting SEO-driven content across hundreds of articles. Additional contributions included product page layouts, infographics, and assets for integrated 360° marketing campaigns.

Danner

*

Danner *

Danner Boots Daily Deals Program

Led design for Danner’s Daily Deals program, creating bold newsletter CTAs and promotional assets to boost engagement and drive sales. Part of a broader digital strategy executed during my time at Kamp Grizzly.

Yeti

*

Yeti *

Yeti Coolers 360 Ad Campaign

At Kamp Grizzly, I played a key role in the art direction for the Yeti Coolers 360 ad campaign. We built upon Yeti's popular approach of superimposing outdoor lifestyle imagery over the iconic white canvas of their coolers. This creative strategy effectively conveyed the message that the Yeti cooler serves as a blank canvas for all your outdoor adventures and needs.