BRAND DESIGN

NeoPETS

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NeoPETS *

Neopets Logo Refresh

Refreshed the original 1999 Neopets logo to align with modern digital aesthetics while preserving its iconic silhouette. The update focused on softening curves and improving readability, giving the brand a more welcoming and contemporary feel without losing its legacy recognition.

Tales of Dacardia – Logo Redesign

Led branding and logo redesign for the mobile game formerly titled Neopets: Island Builders. Explored black-and-white typographic studies and multiple color iterations to define a playful yet mysterious identity aligned with the game’s tropical adventure theme.

FendeR

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FendeR *

Fender E-commerce Merch: California Collection

Collaborated with Fender’s e-commerce team to create a new merch line rooted in California heritage. Led illustration and layout for chrome logo elements and warm-tone graphics used across multiple seasonal collections.

Fender Tone App: UI Element Illustration

Illustrated scientifically accurate digital effects for Fender’s Bluetooth Tone app. Developed cohesive icon styles and a color-coded system to improve UX clarity.

Fender Tune App: UI Elements and Illustration

Created hyper-realistic instrument illustrations for the Tune app interface, enhancing visual consistency across hardware and software. Shifted approach from vector to realistic to align with the app’s real-world usage.

Danner

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Danner *

Danner Operation Manual: Brand Guidelines Style Guide

Designed and illustrated brand guideline materials for Danner Boots, including layout and visual storytelling. Reinforced legacy themes while maintaining clarity around logo, typography, and usage.